wholesale sterling jewelry thailand Cinema Tanabata Event Planning Plan

Rafael

November 12, 2022 at 7:06 pm

bath bomb with jewelry wholesale suppliers In order to ensure our efforts to achieve practical results, we often need to prepare a specific, detailed, and targeted solution in advance. The plan can clarify a general direction in a action. So how should the plan formulate it? The following is the movie theater Tanabata event planning plan I organized for everyone. For reference only, let's take a look.
This Tanabata Activity Planning Plan 1 1. Activity time:
The seventh day of July 20: 30
. Activity location:
xxxx
. Participation method :
1. You can get this event voucher to apply for business
2. For the content of this event with official Weibo and WeChat, you will have the opportunity to obtain this event voucher
. 3. Private messages to official Weibo and WeChat, participating in the "shadow" of the heart, love requires some surprises, telling the romantic love story of you and your lover and the "surprise" instant made by him/her. You can get this event voucher, and there are also professional planning teams to make suggestions for you!
. Activity content:
1. Eternal Love Wall
In the movie theater lobby, couples hold hands and shoulders, hold roses in their hands, pass through the heart -shaped candle ponds to U interacting " "Love the wall, the couple inserted the roses in their hands in the flower arrangement basket in front of the wall, and wrote a sincere love oath on the love wall. Love the wall full of sweet words and U -interaction blessings to them.
2. Constellation romance test/true love invincible U selection invites you to enter the "true love trial"
setting up a booth to provide constellation fortune and love test for couples in the movie theater. Feeling, you can cooperate with relevant divination institutions, such as some crystal stores that have studied divination.
If for operation difficulties:
The choice of true love invitations invites you to enter "True Love Trial"
And romantic, can cooperate with the secret room escape agency.
3. "Shadow" of the heart, love requires some surprises
This to let the lover in the movie hall through photos, discourse, short films, etc. to confess or propose in the movie hall. Proposal clips and activity tidbits can be watched in U -interact.
4. Grab the "machine" encounter
The couples participating in the movie watching can find a pink card under the chair. If there is a "machine", you can get rich gifts! If you find half a red card and say half of the text on it, the couple holding half of the card must find the opponent couple in ten seconds, and at the same time to the host's body, and answer the correct host's question and complete the host’s host’s host. Human games, both sides can get gifts!
5. Watch the movie.
Themine theater Tanabata Event Planning Plan 2 I. Movie Bridge to find a lover
1. Activity time
x Moon XX daily name starts, xx month xx film city conducts special views r r
. Activity content:
The Tanabata or is a lonely person? It's better to join our specialty! Share movies with lovers and cross the Qixi Festival together! We will send a special event ticket for the Qixi special event for free (the movie ticket number is sent according to the men's singles and women's dual principles). Only 20 places ~ (10 men and women)
3. Registration method:
Weibo registration: Sina Weibo @xxx Telephone Registration: xxxxxxx
Note:
① Specific viewing fields are arranged according to the evening time of the event.
② Cinema provides activity cards. Fans can write down the Wushu Wishness or personal information to exchange with the neighboring seats.
. The Bridge Blossom Couple Couple Competition
1, activity time
x month xx day 14: 00-18: 00
. Participation qualifications
Studios watching tickets or wearing couples can be
3. The rules of the competition
participating in the game at the same time. The men and women are wearing popcorn with needle lines from both ends of the same line. Essence Ranking according to the number of popcorn in the last successful series, the list is eliminated.
4. Rewarding method
participating awards: Participate the "Love Movie more love you" card provided by the Studios and the "Disappearing Bullet" couple necklace.
The entry of the list: Couples entering the top three of the rankings won a set of couple T -shirts, 10 places.
Overlord award: Tanabata French couple double set meal, 1 place.
Themine theater of the Tanabata Event Planning Plan 3 1. Show your happiness
From now until August 10, 2017, movie fans can send your family, friends, and lover's happiness to Zhongying mailbox , We will be broadcast on Valentine's Day on August 8, 20xx, which will be played in the large electronic screen of the Studios Hall. It shows your happiness and let us move with you!
2. Love to let you see the true love wall event event
The words of movement, write what you want to say to "him" and "she" on the confession wall. Participation has exquisite gifts or movie posters.
3. Guess the stills, win good gifts
This couples guess the classic love video stills puzzle to produce a movie title.
4. Follow Weibo, happy gifts and politeness
On the day of the event, audience friends pay attention to China Film International Studios Taiyuan and Xindian or cooperative merchant Weibo@can win invincible Little gifts such as photo coupons.
This Tanabata event planning plan 4 Activity name (topic):
"Rose mood"
activity type:
City
Activity time:
20xx February 12
The main content of the event:
(1), a large -scale "" "Double -hearted knot" (made of bamboo and flower mud, specific production elements are shown in Annex 1). All customers who enter the bookstore on February 12 can get an opportunity to make a wish and blessing for love, that is, each person gets a red rose (representing "lifetime" and a label (representing "lifetime commitment"). Customers can write their desires and blessings for their love and others on the label, and then insert them on the "double -hearted knot" on the roses to express their hope and wishes for perfect love. Have the opportunity to participate in the heart -stricken gift draw (10 times the whole day, 5 people each time), and gift gifts (customized chocolate). n (2), the first 21 (representing "love you" on February 12th (representing "love you") can get a blessing gift for couples, and can become the "angel couple" in the book city. The conspicuous position allows their love to grow together with new knowledge.
(3), customers who hold a small ticket (only Baihui Book City) from February 10th to February 12th can also participate in Valentine's Day The lottery was held at 17:00 in the afternoon (extracted by the customer, the on -site announcement and the announcement of the Xinzhi website, the winner's phone notice), the prize is the meal coupon of a famous restaurant in Kunming, the value of the couple package (the plan is to be determined). R. n Publicity strategies:
In four ways of combining "graphic newspaper radio broadcast book city on -site POP advertisement promotional singles page" for publicity. Several big newspapers published the theme "" Rose Mood "in our mood" graphic advertisement, and play a three -dimensional advertisement on the same theme on several mainstream radio stations. Effective imitation, which leads to the failure of the activity. From February 10th to February 12th, the event was promoted to the event in the store. On February 12, a graphic advertisement of the theme "Today Our Mood" Rose Mood "" was published on February 12 On February 11th and 12th, use the theme POP in the store to carry out publicity.
The view:
Roses represent love, romance, and is an indispensable thing for Valentine's Day. The "festival" of "knot" and "Valentine's Day" represents the "forever concentric", which represents the long -term love. Combining roses and "double -hearted knots" reflects that love is romantic, and it also contains contains. Responsibility. In this way, the event is full of human feelings and culture, which just reflects the image of the book city with both culture and fashion. The mind and courage of the book city of Baichuan.
This Tanabata Activity Planning Plan 5 Activity Plan 5: "Tanabata Yuan" couple sweet photo
purchases 2 or more movie ticket audiences on the spot WeChat scan, follow attention "×× 2016" Studios official WeChat, you can participate in the sweet photo of the couple of the Qixi Festival , Free to wear couple photography props. The scene was taken by a professional photographer to take two sweet photos of the couples and sent it directly to the audience mailbox. After receiving the photos, the audience will share Weibo and@观观观,@x x International Studios, and you can get a 12 -inch fashion Ramina at the designated location.
Activity 2: Lucky draw
XX members can participate in the lottery with membership card purchase tickets, and have the opportunity to get exquisite prizes provided by "Beijing Meng Photography". The highest award is a set of personal photos and a personal photo of 2999 yuan worth of 3999 yuan. The audience who did not draw a photo album also had the opportunity to get a copy of the Rose soap flower box worth 199 yuan!
August X Day Tanabata Festival, come to XX Studios, watch a touching love video, take a two people, two people Sweet photos, in honor of two people, unique sweetness and romance!
Activity 3: Boutique Book Bar will give creative paper cup illustrations
"Drink" to get the professional illustrator provided by Booker Book Company to draw creative paper cup illustrations for you. You can also write the love declaration on the cup to you, let your love continue for a lifetime! Before and after, the colorful and diverse films are available for couples to choose from, love -led XXX's youth fashion film "XXX", XX latest masterpiece "XXX", XX, XX starring love comedy "XXX", XXX starring "XXX" starring "And the 3D imported blockbuster" XXX "and" XXX "released for a while are very suitable for couples to watch together.
The Valentine's Day on Valentine's Day on the Tanabata event planning of the movie theater is a typical Western festival, but in recent years, it has become a festival that Chinese young people are looking forward to each year. On this day, couples will arrange many activities to celebrate this special festival. In this way, on February 14, Valentine's Day became the first peak of consumption after the Spring Festival. Many businesses actively seize this opportunity and engage in various promotional activities to gain a sales growth at the beginning of the year. We are no exception and we must seize this opportunity.
The past and present, the promotional activities of major companies during Valentine's Day are nothing more than discounts, lottery, etc., most of them lack new ideas, so they have not achieved the expected results. Imagine how can we discount the long -lasting love? So how can we plan a good and new activities? Let's first do the consumer market analysis of Valentine's Day.
The first part: market research (obtained through the market survey on the Internet)
The main consumer group during Valentine's Day is unmarried young people aged 20-25, about 52%, followed by 25 — The 35 -year -old married couple accounted for about 43%, and the elderly consumer groups over 50 years old also accounted for nearly 5%; consumers' purchase behaviors were mainly purchasing gifts (flowers, chocolates, etc.), entertainment, catering.
It, after knowing the situation of several other book sellers in the city in the past few years, they found that they did not hold a history of large promotional activities during Valentine's Day. Discounts, gifts and other forms (). More book sellers and bookstores only adopt natural sales, and it is just a store layout. In this case, if we are now anomalous state, we will create a precedent for a bookstore to organize large -scale publicity and promotion activities. From one side, it will promote the sales growth of bookstores. It will be a very pioneering.
The venues that young people often patronize in Kunming City are dicks, cinemas, etc., although they are engaged in Valentine's Day every year, but they are not outside the form of lucky draws, price reductions and other forms. The restrictions on their own conditions lead to weak promotion in activities, not in place, and poor results.
It comprehensive consideration of market research, we can roughly judge our target consumer group conditions:
I Class A consumer group: unmarried young people aged 20-25 and students under 20 years of age. Such consumption is The people are the main force of Valentine's Day. They are passionate, advocate romance, fashion, like fantasy, and can quickly accept new things. It is a fashion class that will never get tired of seeking new and changing. The characteristic is that the consumption power of this population is not high, but the base is large, so the overall consumption is very large. It is the main participating population of the event and must not give up.
B consumer group: people over 50 years of age. Although such people are not as acceptable to young people as young people, due to the impact of Valentine's Day atmosphere each year, the entire consumer group has a proportion of 5%. It shows that its fashion mentality is still existing and is a group that is easy to be "assimilated". If their children can help and the media advertisement is in place, this kind of consumer group may become a "excellent stock", which has great appreciation potential because they have controlled them 80%of the wealth resources in society have the highest spending power. However, because the humanistic characteristics of this population in Kunming are more traditional, they can participate in the Valentine's Day event to need a process, so they do not think about it.
C type C: consumer group 25-35 years old (people over 35 years old are not considered for the burden). Such groups are in the starting period and rise of careers, and some have successful careers. Essence Due to the effects of personality, age, preference, income, environment, habits, values, etc., the consumption behavior of such groups is the most mature, the consumption habits are the most complicated, and the most is not conducive to marketing. And it also has rich wealth resources, and the consumption power is extraordinary and must not give up.
The target consumer group positioning:
The key promotion of Class A consumer group and Class C consumer group, driving the active participation of Class B consumer groups. Class A consumer group has the strongest consumption awareness and the most demand, which is the main target market. Moreover, consumption habits are immature and easily affected by advertising, so it is the main object of advertising. Although the demand for Class B consumer groups is small, if the purchase behavior is stimulated, the consumption will be very large, which is also a large market, and its social influence will be very beneficial to the company's brand building. Class C consumer groups also have high consumer demand, but their consumption grade is much higher than Class A crowd. They are a group they like to miss, so they are destined to be more vulnerable to the influence of Class A consumer group, and celebrate Valentine's Day with the pace of Class A group. Therefore, they can drive their consumer behavior by strong stimulation of the purchase behavior of Class A group.
This can summarize the strategy of activity:
The propaganda of the concept and image of the activity of Class A consumer groups, and the secondary mention of the needs of Class B and C groups.
Themine theater Tanabata Event Planning Plan 7 Activity Time: August 10th to August 20th, 20th
The customer who purchases tickets at the Dream Store in Longzhixura Shop in Jinyi Film City, Shenyang, can receive " One Olympic Guess Card ". As long as the customer fills in relevant personal information in the "Olympic Guess Card" and predicts the total number of gold medals obtained by the Chinese delegation and puts it into the lottery box, they can participate in the "Olympic Guess" event. On the day of the Olympic Games closing, 10 customers with the closest to the result of the total number of gold medals can be obtained. Card.
Olympic blessing: Anyone who purchases tickets at the Dream Store in the Dream Store of Jinyi Film City, Shenyang, can leave your blessings to our Chinese delegation on our "Olympic Blessing". For example: China: China Team, come on! "" Dreaming Dream Team, Creating Better "and so on!
Daping:
XX Month XX Midnight" XXXX "(Part 1) 2D original
xx month xx xx Midnight 24 o'clock "xxxx" 2D original
XX month XX day midnight "xxxx" 2D Chinese
xx month xx day night 24 o'clock "xxxx" 2d Chinese
xx month xx day night night 24 o'clock "XXXX" 3D/IMAXX original
. At the end of the midnight 24 o'clock "XXXX" 2D/IMAXX original version (Shenyang Shopping Mall event)
Promote movie ticket sales of special channels, 25 yuan/piece of ordinary movies (according to the minimum fare of the film, the difference is required), and the IMAXX movie is 2.
IMAXX Experience: July 20th-August 15th, use the IMAXX trailer collection and the "XXXX" trailer to arrange a free experience field for the audience. The free experience audiences can get the "XXXX" IMAXX special movie coupon, and 50 yuan ticket purchase will be given another Coca -Cola.
Baiwei alliance: cooperation with Baiwei Catering (23 stores), each table of 23 stores in Dragon Dream Baiwei Catering can be placed on each table of Jinyi Film City; Leave a certain layout for publicity; Studios can put the publicity poster of Jinyi Studios on 23 stores in Baiwei Catering; holding Jinyi ticket roots to Baiwei Catering can enjoy a 50 % discount; Baisi Catering Each Member Day (Month 8th Monthly 8th (Monthly 8th on the 8th ) On the same day, a 50 % discount on the roots of the Golden Yilong Dream Store to Baiwei Catering; the ticket roots of 10 Jinyi Studios can handle a free member card for free food and beverage;
1) During the release of "XXXX", "XXXX", "XXXX", all customers of@1 1 1 1 1 1 1 1 1 and@5 friends will have the opportunity to get free movie viewing;
Romantic Qixi love " Yi "Xia: From August 10th to August 20th, landed on Sina Weibo, participated in and@#romantic Qixi love" Yi "Xia#Weibo ticket grabbing event, share you and gold The story of Yi has the opportunity to get two free movie vouchers (5 places) presented by Jin Yiying City.
Gold medal big winner national guessing: August 15th to August 20th, 20th year, landed on Sina Jinyi Weibo, participated in and@# The event, predict the number of gold medals in the Olympic Games in the Chinese team. The correct guys will have the opportunity to get two free movie vouchers (five people) from Jinyi Film City.
Member activity:
Olisted time: August 15th to August 20th
(1) recharge 100 yuan 20 yuan in work fee, you can apply for gold card, enjoy Monday to Weekly Fifty % off the movie (except the IMAXX hall), the card is given a barrel of the mini small popcorn at the same time;
(2) recharge 800 yuan 20 yuan in work fee. (Including IMAXX videos) (Diamond Card watching IMAXX still enjoys 40 yuan/piece this month, and gives a cup of Coca -Cola);
(3) During the event, the Studios launched a special member session daily. (1 game in the evening, including 3D films) members purchased movie tickets at 25 or 30 yuan.
Themine theater Tanabata Event Planning Plan 8 I. A movie about feelings! (Activity time: September)
Yesterday today
here
The people who have affection with themselves
Watching emotional movies
（or crying or crying Either thinking or noisy
This you recorded the movie
or the movie retains you
Mid -Autumn Festival reunion
Send her Swarovski mymiss
Want to transform the necklace
The love is love is friendship
This autumn, who do you want to experience a movie with emotion? family? spouse? Or a friend?
The items in a movie may be a certain relationship in the story. Want to let you explore your experience?
The meaning of rejuvenation, R

1 thought on “wholesale sterling jewelry thailand Cinema Tanabata Event Planning Plan”

Rafael
November 12, 2022 at 7:06 pm

bath bomb with jewelry wholesale suppliers In order to ensure our efforts to achieve practical results, we often need to prepare a specific, detailed, and targeted solution in advance. The plan can clarify a general direction in a action. So how should the plan formulate it? The following is the movie theater Tanabata event planning plan I organized for everyone. For reference only, let's take a look.
This Tanabata Activity Planning Plan 1 1. Activity time:
The seventh day of July 20: 30
. Activity location:
xxxx
. Participation method :
1. You can get this event voucher to apply for business
2. For the content of this event with official Weibo and WeChat, you will have the opportunity to obtain this event voucher
. 3. Private messages to official Weibo and WeChat, participating in the "shadow" of the heart, love requires some surprises, telling the romantic love story of you and your lover and the "surprise" instant made by him/her. You can get this event voucher, and there are also professional planning teams to make suggestions for you!
. Activity content:
1. Eternal Love Wall
In the movie theater lobby, couples hold hands and shoulders, hold roses in their hands, pass through the heart -shaped candle ponds to U interacting " "Love the wall, the couple inserted the roses in their hands in the flower arrangement basket in front of the wall, and wrote a sincere love oath on the love wall. Love the wall full of sweet words and U -interaction blessings to them.
2. Constellation romance test/true love invincible U selection invites you to enter the "true love trial"
setting up a booth to provide constellation fortune and love test for couples in the movie theater. Feeling, you can cooperate with relevant divination institutions, such as some crystal stores that have studied divination.
If for operation difficulties:
The choice of true love invitations invites you to enter "True Love Trial"
And romantic, can cooperate with the secret room escape agency.
3. "Shadow" of the heart, love requires some surprises
This to let the lover in the movie hall through photos, discourse, short films, etc. to confess or propose in the movie hall. Proposal clips and activity tidbits can be watched in U -interact.
4. Grab the "machine" encounter
The couples participating in the movie watching can find a pink card under the chair. If there is a "machine", you can get rich gifts! If you find half a red card and say half of the text on it, the couple holding half of the card must find the opponent couple in ten seconds, and at the same time to the host's body, and answer the correct host's question and complete the host’s host’s host. Human games, both sides can get gifts!
5. Watch the movie.
Themine theater Tanabata Event Planning Plan 2 I. Movie Bridge to find a lover
1. Activity time
x Moon XX daily name starts, xx month xx film city conducts special views r r
. Activity content:
The Tanabata or is a lonely person? It's better to join our specialty! Share movies with lovers and cross the Qixi Festival together! We will send a special event ticket for the Qixi special event for free (the movie ticket number is sent according to the men's singles and women's dual principles). Only 20 places ~ (10 men and women)
3. Registration method:
Weibo registration: Sina Weibo @xxx Telephone Registration: xxxxxxx
Note:
① Specific viewing fields are arranged according to the evening time of the event.
② Cinema provides activity cards. Fans can write down the Wushu Wishness or personal information to exchange with the neighboring seats.
. The Bridge Blossom Couple Couple Competition
1, activity time
x month xx day 14: 00-18: 00
. Participation qualifications
Studios watching tickets or wearing couples can be
3. The rules of the competition
participating in the game at the same time. The men and women are wearing popcorn with needle lines from both ends of the same line. Essence Ranking according to the number of popcorn in the last successful series, the list is eliminated.
4. Rewarding method
participating awards: Participate the "Love Movie more love you" card provided by the Studios and the "Disappearing Bullet" couple necklace.
The entry of the list: Couples entering the top three of the rankings won a set of couple T -shirts, 10 places.
Overlord award: Tanabata French couple double set meal, 1 place.
Themine theater of the Tanabata Event Planning Plan 3 1. Show your happiness
From now until August 10, 2017, movie fans can send your family, friends, and lover's happiness to Zhongying mailbox , We will be broadcast on Valentine's Day on August 8, 20xx, which will be played in the large electronic screen of the Studios Hall. It shows your happiness and let us move with you!
2. Love to let you see the true love wall event event
The words of movement, write what you want to say to "him" and "she" on the confession wall. Participation has exquisite gifts or movie posters.
3. Guess the stills, win good gifts
This couples guess the classic love video stills puzzle to produce a movie title.
4. Follow Weibo, happy gifts and politeness
On the day of the event, audience friends pay attention to China Film International Studios Taiyuan and Xindian or cooperative merchant Weibo@can win invincible Little gifts such as photo coupons.
This Tanabata event planning plan 4 Activity name (topic):
"Rose mood"
activity type:
City
Activity time:
20xx February 12
The main content of the event:
(1), a large -scale "" "Double -hearted knot" (made of bamboo and flower mud, specific production elements are shown in Annex 1). All customers who enter the bookstore on February 12 can get an opportunity to make a wish and blessing for love, that is, each person gets a red rose (representing "lifetime" and a label (representing "lifetime commitment"). Customers can write their desires and blessings for their love and others on the label, and then insert them on the "double -hearted knot" on the roses to express their hope and wishes for perfect love. Have the opportunity to participate in the heart -stricken gift draw (10 times the whole day, 5 people each time), and gift gifts (customized chocolate). n (2), the first 21 (representing "love you" on February 12th (representing "love you") can get a blessing gift for couples, and can become the "angel couple" in the book city. The conspicuous position allows their love to grow together with new knowledge.
(3), customers who hold a small ticket (only Baihui Book City) from February 10th to February 12th can also participate in Valentine's Day The lottery was held at 17:00 in the afternoon (extracted by the customer, the on -site announcement and the announcement of the Xinzhi website, the winner's phone notice), the prize is the meal coupon of a famous restaurant in Kunming, the value of the couple package (the plan is to be determined). R. n Publicity strategies:
In four ways of combining "graphic newspaper radio broadcast book city on -site POP advertisement promotional singles page" for publicity. Several big newspapers published the theme "" Rose Mood "in our mood" graphic advertisement, and play a three -dimensional advertisement on the same theme on several mainstream radio stations. Effective imitation, which leads to the failure of the activity. From February 10th to February 12th, the event was promoted to the event in the store. On February 12, a graphic advertisement of the theme "Today Our Mood" Rose Mood "" was published on February 12 On February 11th and 12th, use the theme POP in the store to carry out publicity.
The view:
Roses represent love, romance, and is an indispensable thing for Valentine's Day. The "festival" of "knot" and "Valentine's Day" represents the "forever concentric", which represents the long -term love. Combining roses and "double -hearted knots" reflects that love is romantic, and it also contains contains. Responsibility. In this way, the event is full of human feelings and culture, which just reflects the image of the book city with both culture and fashion. The mind and courage of the book city of Baichuan.
This Tanabata Activity Planning Plan 5 Activity Plan 5: "Tanabata Yuan" couple sweet photo
purchases 2 or more movie ticket audiences on the spot WeChat scan, follow attention "×× 2016" Studios official WeChat, you can participate in the sweet photo of the couple of the Qixi Festival , Free to wear couple photography props. The scene was taken by a professional photographer to take two sweet photos of the couples and sent it directly to the audience mailbox. After receiving the photos, the audience will share Weibo and@观观观,@x x International Studios, and you can get a 12 -inch fashion Ramina at the designated location.
Activity 2: Lucky draw
XX members can participate in the lottery with membership card purchase tickets, and have the opportunity to get exquisite prizes provided by "Beijing Meng Photography". The highest award is a set of personal photos and a personal photo of 2999 yuan worth of 3999 yuan. The audience who did not draw a photo album also had the opportunity to get a copy of the Rose soap flower box worth 199 yuan!
August X Day Tanabata Festival, come to XX Studios, watch a touching love video, take a two people, two people Sweet photos, in honor of two people, unique sweetness and romance!
Activity 3: Boutique Book Bar will give creative paper cup illustrations
"Drink" to get the professional illustrator provided by Booker Book Company to draw creative paper cup illustrations for you. You can also write the love declaration on the cup to you, let your love continue for a lifetime! Before and after, the colorful and diverse films are available for couples to choose from, love -led XXX's youth fashion film "XXX", XX latest masterpiece "XXX", XX, XX starring love comedy "XXX", XXX starring "XXX" starring "And the 3D imported blockbuster" XXX "and" XXX "released for a while are very suitable for couples to watch together.
The Valentine's Day on Valentine's Day on the Tanabata event planning of the movie theater is a typical Western festival, but in recent years, it has become a festival that Chinese young people are looking forward to each year. On this day, couples will arrange many activities to celebrate this special festival. In this way, on February 14, Valentine's Day became the first peak of consumption after the Spring Festival. Many businesses actively seize this opportunity and engage in various promotional activities to gain a sales growth at the beginning of the year. We are no exception and we must seize this opportunity.
The past and present, the promotional activities of major companies during Valentine's Day are nothing more than discounts, lottery, etc., most of them lack new ideas, so they have not achieved the expected results. Imagine how can we discount the long -lasting love? So how can we plan a good and new activities? Let's first do the consumer market analysis of Valentine's Day.
The first part: market research (obtained through the market survey on the Internet)
The main consumer group during Valentine's Day is unmarried young people aged 20-25, about 52%, followed by 25 — The 35 -year -old married couple accounted for about 43%, and the elderly consumer groups over 50 years old also accounted for nearly 5%; consumers' purchase behaviors were mainly purchasing gifts (flowers, chocolates, etc.), entertainment, catering.
It, after knowing the situation of several other book sellers in the city in the past few years, they found that they did not hold a history of large promotional activities during Valentine's Day. Discounts, gifts and other forms (). More book sellers and bookstores only adopt natural sales, and it is just a store layout. In this case, if we are now anomalous state, we will create a precedent for a bookstore to organize large -scale publicity and promotion activities. From one side, it will promote the sales growth of bookstores. It will be a very pioneering.
The venues that young people often patronize in Kunming City are dicks, cinemas, etc., although they are engaged in Valentine's Day every year, but they are not outside the form of lucky draws, price reductions and other forms. The restrictions on their own conditions lead to weak promotion in activities, not in place, and poor results.
It comprehensive consideration of market research, we can roughly judge our target consumer group conditions:
I Class A consumer group: unmarried young people aged 20-25 and students under 20 years of age. Such consumption is The people are the main force of Valentine's Day. They are passionate, advocate romance, fashion, like fantasy, and can quickly accept new things. It is a fashion class that will never get tired of seeking new and changing. The characteristic is that the consumption power of this population is not high, but the base is large, so the overall consumption is very large. It is the main participating population of the event and must not give up.
B consumer group: people over 50 years of age. Although such people are not as acceptable to young people as young people, due to the impact of Valentine's Day atmosphere each year, the entire consumer group has a proportion of 5%. It shows that its fashion mentality is still existing and is a group that is easy to be "assimilated". If their children can help and the media advertisement is in place, this kind of consumer group may become a "excellent stock", which has great appreciation potential because they have controlled them 80%of the wealth resources in society have the highest spending power. However, because the humanistic characteristics of this population in Kunming are more traditional, they can participate in the Valentine's Day event to need a process, so they do not think about it.
C type C: consumer group 25-35 years old (people over 35 years old are not considered for the burden). Such groups are in the starting period and rise of careers, and some have successful careers. Essence Due to the effects of personality, age, preference, income, environment, habits, values, etc., the consumption behavior of such groups is the most mature, the consumption habits are the most complicated, and the most is not conducive to marketing. And it also has rich wealth resources, and the consumption power is extraordinary and must not give up.
The target consumer group positioning:
The key promotion of Class A consumer group and Class C consumer group, driving the active participation of Class B consumer groups. Class A consumer group has the strongest consumption awareness and the most demand, which is the main target market. Moreover, consumption habits are immature and easily affected by advertising, so it is the main object of advertising. Although the demand for Class B consumer groups is small, if the purchase behavior is stimulated, the consumption will be very large, which is also a large market, and its social influence will be very beneficial to the company's brand building. Class C consumer groups also have high consumer demand, but their consumption grade is much higher than Class A crowd. They are a group they like to miss, so they are destined to be more vulnerable to the influence of Class A consumer group, and celebrate Valentine's Day with the pace of Class A group. Therefore, they can drive their consumer behavior by strong stimulation of the purchase behavior of Class A group.
This can summarize the strategy of activity:
The propaganda of the concept and image of the activity of Class A consumer groups, and the secondary mention of the needs of Class B and C groups.
Themine theater Tanabata Event Planning Plan 7 Activity Time: August 10th to August 20th, 20th
The customer who purchases tickets at the Dream Store in Longzhixura Shop in Jinyi Film City, Shenyang, can receive " One Olympic Guess Card ". As long as the customer fills in relevant personal information in the "Olympic Guess Card" and predicts the total number of gold medals obtained by the Chinese delegation and puts it into the lottery box, they can participate in the "Olympic Guess" event. On the day of the Olympic Games closing, 10 customers with the closest to the result of the total number of gold medals can be obtained. Card.
Olympic blessing: Anyone who purchases tickets at the Dream Store in the Dream Store of Jinyi Film City, Shenyang, can leave your blessings to our Chinese delegation on our "Olympic Blessing". For example: China: China Team, come on! "" Dreaming Dream Team, Creating Better "and so on!
Daping:
XX Month XX Midnight" XXXX "(Part 1) 2D original
xx month xx xx Midnight 24 o'clock "xxxx" 2D original
XX month XX day midnight "xxxx" 2D Chinese
xx month xx day night 24 o'clock "xxxx" 2d Chinese
xx month xx day night night 24 o'clock "XXXX" 3D/IMAXX original
. At the end of the midnight 24 o'clock "XXXX" 2D/IMAXX original version (Shenyang Shopping Mall event)
Promote movie ticket sales of special channels, 25 yuan/piece of ordinary movies (according to the minimum fare of the film, the difference is required), and the IMAXX movie is 2.
IMAXX Experience: July 20th-August 15th, use the IMAXX trailer collection and the "XXXX" trailer to arrange a free experience field for the audience. The free experience audiences can get the "XXXX" IMAXX special movie coupon, and 50 yuan ticket purchase will be given another Coca -Cola.
Baiwei alliance: cooperation with Baiwei Catering (23 stores), each table of 23 stores in Dragon Dream Baiwei Catering can be placed on each table of Jinyi Film City; Leave a certain layout for publicity; Studios can put the publicity poster of Jinyi Studios on 23 stores in Baiwei Catering; holding Jinyi ticket roots to Baiwei Catering can enjoy a 50 % discount; Baisi Catering Each Member Day (Month 8th Monthly 8th (Monthly 8th on the 8th ) On the same day, a 50 % discount on the roots of the Golden Yilong Dream Store to Baiwei Catering; the ticket roots of 10 Jinyi Studios can handle a free member card for free food and beverage;
1) During the release of "XXXX", "XXXX", "XXXX", all customers of@1 1 1 1 1 1 1 1 1 and@5 friends will have the opportunity to get free movie viewing;
Romantic Qixi love " Yi "Xia: From August 10th to August 20th, landed on Sina Weibo, participated in and@#romantic Qixi love" Yi "Xia#Weibo ticket grabbing event, share you and gold The story of Yi has the opportunity to get two free movie vouchers (5 places) presented by Jin Yiying City.
Gold medal big winner national guessing: August 15th to August 20th, 20th year, landed on Sina Jinyi Weibo, participated in and@# The event, predict the number of gold medals in the Olympic Games in the Chinese team. The correct guys will have the opportunity to get two free movie vouchers (five people) from Jinyi Film City.
Member activity:
Olisted time: August 15th to August 20th
(1) recharge 100 yuan 20 yuan in work fee, you can apply for gold card, enjoy Monday to Weekly Fifty % off the movie (except the IMAXX hall), the card is given a barrel of the mini small popcorn at the same time;
(2) recharge 800 yuan 20 yuan in work fee. (Including IMAXX videos) (Diamond Card watching IMAXX still enjoys 40 yuan/piece this month, and gives a cup of Coca -Cola);
(3) During the event, the Studios launched a special member session daily. (1 game in the evening, including 3D films) members purchased movie tickets at 25 or 30 yuan.
Themine theater Tanabata Event Planning Plan 8 I. A movie about feelings! (Activity time: September)
Yesterday today
here
The people who have affection with themselves
Watching emotional movies
（or crying or crying Either thinking or noisy
This you recorded the movie
or the movie retains you
Mid -Autumn Festival reunion
Send her Swarovski mymiss
Want to transform the necklace
The love is love is friendship
This autumn, who do you want to experience a movie with emotion? family? spouse? Or a friend?
The items in a movie may be a certain relationship in the story. Want to let you explore your experience?
The meaning of rejuvenation, R

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